Srikant Manchiraju, PhD

Assistant Professor

PHONE: 850-644-1479


B.S. Chemical Engineering, J. N. T. University

M.S. Fashion Apparel Studies, Philadelphia University

Ph.D. Department of Apparel, Events, and Hospitality Management, Iowa State University

Attitudes and Beliefs
Culture and Ethnicity
Emotion, Mood, Affect
Evolution and Genetics
Internet and Virtual Psychology
Life Satisfaction, Well-Being
Personality, Individual Differences
Research Methods, Assessment

Dr. Srikant Manchiraju is an Assistant Professor at Florida State University’s Jim Moran School of Entrepreneurship. Dr. Manchiraju is also a faculty affiliate of Florida State University’s Family Institute. Broadly speaking, his research and teaching interests are related to marketing and psychology. Prior to joining Florida State University, Dr. Manchiraju has taught at various universities at different levels (e.g., lecturer, graduate instructor), which include Iowa State University, Indiana University-Bloomington, and Philadelphia University. He has published several book chapters, conference proceedings, and research journal articles. He volunteers for various professional organizations on a regular basis.

Srikant Manchiraju – Vitae (PDF)

Research Group or Laboratory: The Family Institute, Florida State University

Aesthetics and Brand Image
Aesthetics and Consumer Experience
Consumer Behavior
Consumer Behavior in a Complex Marketplace
Consumer Well-Being
International Trade
Omni-Channel Retailing

Google Scholar:
Social Psychology Network:


Manchiraju, S., & Krizan, Z. (2015, in press). What’s materialism? Testing the two dominant perspectives in marketing literature. Management & Marketing.

Manchiraju, S., & Sadachar, A. (2014). Consumers’ personal values and ethical fashion consumption behavior. Journal of Fashion Marketing and Management, 18(3), 357-374.

Manchiraju, S., & Son, J. (2014). Materialistic (and unhappy?) adult now, economically deprived child then: How are felt formative economic deprivation, materialism, and wellbeing measures related? Journal of Business and Management Research, 5, 125-127.

Manchiraju, S. (2013). Materialism in consumer behavior and marketing: A review. Management & Marketing, 8(2), 329-352.

Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. N. (2012). Adoption of online collaborative co-design, Journal of Research in Interactive Marketing, 6(3), 180-197.


2015 Graduate Research Excellence Award, Iowa State University (ISU)
2015 Peer-Research Excellence Award, ISU
2013 Online Survey Master, Survey Gizmo
2013 Student Travel Award, Association of Psychological Science
2012 Peer-Teaching Award, ISU
2012 Wakonse Fellow, University of Missouri—Columbia
2012 Graduate Student Teaching Certificate, ISU
2012 Preparing Future Faculty (PFF) Scholar, ISU
2012 PFF Fellow, ISU
2012 PFF Associate, ISU
2009—2012 Academic Scholarship, ISU
2009 Helen-Easter Graduate Scholarship, ISU
2007—2008 Graduate Academic Scholarship, Philadelphia University
2006 Member, Phi Psi (Alpha Chapter)